Having a good exhibition stand is an important aspect when you are attending a trade show. You need to make a balance between your goals and the allotted space along with the budget. This is important to get success in the event. When things go wrong, the exhibition stand you would use will cost you way more than its actual worth. Not only for making a good impression but the exhibition stand also contribute in furnishing the sales team to meet the new possibilities and will also help in making the sales. The exhibition stand should be designed with this aim despite the space allotted to you. How will you get the best money value for the exhibition stand space? You need to be smart enough to use the space when planning for an exhibition. Read on to know the tips for using most of the space during an exhibition.
1. Checking the location of the stand and the audience
Choosing the position of the stand is an important step. If you are choosing prime positions near the entry or in the center, will get vanish quickly. So take care of your budget and make a wise decision. You are allowed to clear all the queries from the event organizers about the position of your competitors. If you also place in the same space, there will surely be a fight for getting the visitor’s attention. You should position your stand near to the businesses that are offering supportive products and services. This will help in gaining the attention of the visitors for better leads.
2. Give priority to the need
Take time and think of every small thing that you want to be on your exhibition stand. Right from the refreshments, literature, and product presentations to the number of visitors. After making a list, order each thing by preference and importance. It will help you in picking up the most crucial elements to grant your expenditure and your space during the stage of designing. Take the help of an experienced modular exhibition stands uk to get help in the procedure about the best fit and how to avoid non-essential extras.
3. Space layout specifications
There is another important aspect when choosing the location of the exhibition stand. It is the decision whether to go for an island, corner, or passage side space. If we leave the budget limitations for a second, think about what kind of footfall you wish to achieve in the show. If you have an aim of meeting expectations, you can pick up a corner stand as it will provide you with an outward-facing space to attract the attention of the visitors. The other position of the stand will provide you with more privacy if you have a goal of hosting meetings and presenting your products. Go with an island stand if you want to make your presence and wish to get subject exposure.
4. Space flow scheme
Make sure that your exhibition stand holds all the different types of conversations made by the salespeople. From a private meeting room, a relaxed welcome area to the demonstration booth, and a place for hosting the informal chats. You can do all this in one exhibition stand only. If you are new to it, take help from an experienced exhibition stand builder who will help you create some resourceful design and ensure that your stand meets all the needs. The design feature of the stand containing multipurpose seating, semi-divided walls, and the second-story floors will increase the space used and will be your helping hand to include all the essential features while keeping everything open and free to flow.
5. Go for a detailed mock-up
When the design gets finalized by you and it has become a part of the motion, next thing is to keep a track of the importance of developing elements. But you also need to take care of the costs so that you are clear with the expectations. Get a detailed digital mock-up during the initial designing phase so that you can keep a track of the progress. Options like visual aids including floor plans and 3D drawings will help you and your sales team to get a stand-feeling ahead of the time. It is now your responsibility to prepare for the most part of the event.
The creation of an exhibition stands to get the most of the space can be a troubling task. Taking help from professionals will really help you in the process. One having rich experience and skills in the Exhibition stand systems will be like a blessing in the process. So invest time to use the space accurately for the stand design. The exhibition stand is the most important aspect of a show after all!